By Brian Duckett
Irrespective of how huge a franchised community is now, it all started with one outlet and the owner's detailed imaginative and prescient. Even McDonalds and Burger King every one had one eating place, and vacation lodge and Hilton each one had one resort. when you have a profitable enterprise layout, and your personal distinct imaginative and prescient, you may be the subsequent enormous model - supplied you keep on with the principles of moral franchising. for those who already personal, or are supporting to regulate, a sole company or a franchised community you'll do issues larger in case you research from the event of all those that have long past ahead of you. writer BIOG: Brian Duckett has spent the final thirty years as a franchisee, a franchisor, and a specialist to businesses contemplating or practicing franchising. He used to be the author of The Franchise education Centre, The 3rd Wednesday membership and The Franchise aid Centre. Paul Monaghan heads The Franchise education Centre.
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Extra info for How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network
Example text
If not, forget it. All bets are off if the proposed structure cannot be made to work for the franchisee because, if that is the case, it will never work for the franchisor. THE FRANCHISOR If the forecast does work for the franchisee, we then move on to make sure it works for the franchisor. Will there ever be enough franchisees, paying whatever they are going to be paying, to cover the costs of setting up the franchising business in the first place, and the ongoing costs of the support infrastructure that will be needed to support it?
Above all, franchisees are people who trusted the franchisor to provide what they said they would provide during the marketing and recruitment process. Indeed they trusted him or her to such an extent that they were prepared to invest, often, their entire resources, and the future prosperity of themselves and their family, in a business venture which they were convinced was likely to be suitable for them. They were probably also told that they would receive initial training, and ongoing support, in order to facilitate their success.
The Franchise Careers Centre provides a unique service for matching franchisors seeking to strengthen their management teams with experienced executives looking to further their careers in the franchising community, domestically or internationally; and the Franchise Training Centre provides practical development and coaching for franchisors’ management teams, including a series of interactive workshops which can lead to the award of the Diploma in Franchise Management. A description of the Diploma in Franchise Management programme, and an outline of each of its courses, is shown in Appendices E and F on pages 262 and 264.