By Gordana Colovic
Strategic implementation within the garment calls for a different form of services. Formulating a enterprise procedure calls for entrepreneurial concentration and emphasizes the power to conceptualize, research and weigh, while utilizing approach essentially makes a speciality of management. All type businesses, despite their present scenario, needs to increase an extended time period method based on their goals, services, assets and industry positions. This booklet starts by way of explaining method administration, then strikes directly to talk about advertising and administration, assorted strategic tools and ends with the right way to create association constitution and an organizational culture.
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12. 13. Yes No Yes No Once a Once in 3 Rarely month months Do you buy whole tracksuit (top and lower part)? Yes No Do you buy just the lower part of tracksuit? Yes No Are you more interested in children tracksuits? Yes No You feel most comfortable in tracksuits made of: - cotton - synthetics - combination of cotton and synthetics - its all the same to me Where do you buy tracksuits? Do you buy only certain brands of tracksuits? Yes No Which brand is that? Is the price of 60 for adult tracksuit suitable for you?
All these activities require not only his knowledge, experience and intuition, but also a whole range of information from the market. Market research serves to recognize the needs, wishes and demands of consumers, thus influencing the planning and development of product, its sale, distribution and price formation. Market research is an activity directed to studying all the factors relevant for bringing those decisions which should secure efficient business on one side, and successful satisfying the needs and demands of consumers on the other side.
Due to small economic power and big competition in the world market, there is a danger of failure of certain small and medium enterprises – SMEs. The only real possibility is a good distribution network which needs to enable joint breakthrough of many fashion producers in the foreign market. There are one or more than five principal methods used in researching the market of PBS: ● ● ● ● ● survey, focus groups, personal interviews, observation, and field trials. 28 Strategic management in the garment industry For producers of clothes, most widely used are survey, focus groups and personal interviews.