By Michael F. Ashby and Kara Johnson (Auth.)
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Extra info for Materials and Design. The Art and Science of Material Selection in Product Design
Sample text
It creates the unknown from the known by synthesis – by dissecting, recombining, permuting, and morphing ideas and images. The first way of thinking, the verbal-mathematical, is based on learned rules of grammar and logic. The second way of thinking, the 3. McKim’s book “Experiences in Visual Thinking’’ (1980) explains better than most of the ways in which images enter the creative thought process. 3 Images from Material Science Some of the ways visual images occur in material science (left to right): Electron micrographs; Optical micrographs; Phase diagrams; Deformation mechanism maps; Material property charts.
Bang & Olufsen (2002). 25 Chapter 2 · What Influences Product Design? 11 Material Evolution: the Camera From metal to polymer to paper to metal-coated polymers, the evolution of materials is shown in these selected cameras. beyond, and the incorporation of faster USB2 addressing. 10a–d). Material Evolution The influences on product design discussed earlier – technology, the environment, the investment climate, and industrial design – result in an evolution in the use of materials for a given product or product class.
The evolution of phones from traditional landline connection to mobile technology is another. The jump from balance-wheel to quartz-oscillator time-keeping is a third. These are what are called “revolutionary” innovations, meaning that they frequently disrupt existing markets because the new technology is controlled by a different manufacturing sector than the old. 14 Material Evolution: the Hairdryer Electric hairdryers first became widely available about 1945. Little has changed in the way that their function is achieved since then: an electric motor drives a fan (from left to right: wood, metal, plastic, paper).