By R. Ono
The enterprise of Biotechnology: From the Bench to the road sincerely addresses the main frequently requested questions on modern day aggressive outlook during this speedily advancing box. As a image of present concerns and possibilities in advertisement biotechnology, this quantity also will turn out to be a reference instrument of lasting sensible worth to entrepeneurs, managers, specialists, and similar carrier prone
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Business of Biotechnology. From the Bench to the Street
The company of Biotechnology: From the Bench to the road truly addresses the main frequently requested questions on modern-day aggressive outlook during this swiftly advancing box. As a picture of present concerns and possibilities in advertisement biotechnology, this quantity also will end up to be a reference software of lasting useful worth to entrepeneurs, managers, experts, and similar provider services
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The third wave. New York: Morrow. C H A P T E R 1 THE LIFEBLOOD OF BIOTECHNOLOGY: UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER Lita L. Nelsen The university was the birthplace of the biotechnology industry, and it continues to be the source of most of the basic new technology that fuels the industry. Moving this technology from the university laboratory into the company is the major challenge of the university technology manager. It is a cross-cultural job, in which the technology manager must represent the attitudes, goals, and measures of accomplishment of the "pure" academic scientist in terms that the industrialist can understand and accept.
70:3240. Doerflinger, T. and Rifkin, J. 1987. Risk and reward: Venture capital and the making of America's great industries. New York: Random House. Florida, R. and Kenney, M. 1990. The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production. New York: Basic Books. Fortune, 1951. ' T h e Cortisone Shortage," May: 83. Fortune, 1951. "Mexican Hormones," May: 86. Hall, S. 1987. invisible frontiers: The race to synthesize a h u m a n gene. New York: Atlantic Monthly Press.
In the 28 · THE BUSINESS OF BIOTECHNOLOGY j Low payback ► Effort (funds) FIGURE 2-1 Foster's innovation's S curve of research. Simply stated, technology advances (as measured in terms of increased profitability) are related to the amount of research funding to further that technology. (From Foster, R. N. 1986. ) early development of a new technology incremental spending on research produces little measureable advancement as the preferred embodiment of the technology is still being resolved. False starts, such as the effort to develop Bacillus subtiJis as an expression host, may even result in expenditures that are counterproductive insofar as their contribution to the evolution of the preferred embodiment.