By Thomas Nagle, John Hogan, Joseph Zale
A complete and useful, step by step advisor to pricing research and approach development.
The technique and strategies of Pricing indicates readers the best way to deal with markets strategically–rather than just calculate pricing in line with product and profit–in order to enhance their competitiveness and the profitability in their offers.
The 5th version encompasses a new bankruptcy on rate implementation and several other up-to-date examples on pricing demanding situations in today’s markets.
Read Online or Download The Strategy and Tactics of Pricing (5th Edition) PDF
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Additional info for The Strategy and Tactics of Pricing (5th Edition)
Example text
Align the ileum and colon side by side and with heavy scissors excise a triangular 8 mm wedge from the antimesenteric margins of both ileum and colon (Fig. 2–18). Insert one of the two forks of the cutting linear stapling instrument into the lumen of the ileum and the other into the colon, hugging the antimesenteric border of each (Fig. 2–19). Neither segment of intestine should be stretched, as it may result in excessive thinning of the bowel, leaving inadequate substance for the staples to grasp.
Cancer 1993;71:3690. 50. Minsky BD. Sphincter preservation in rectal cancer. Preoperative radiation therapy followed by low anterior resection with coloanal anastomosis. Semin Radiat Oncol 1998;8:30. 51. Mendenhall WM, Bland KI, Copeland EM III, et al. Does preoperative radiation therapy enhance the probability of local control and survival in high-risk distal rectal cancer? Ann Surg 1992;215:696. 52. Vauthey JN, Marsh RW, Zlotecki RA, et al. Recent advances in the treatment and outcome of locally advanced rectal cancer.
Sepsis in the subhepatic, subphrenic, or pelvic areas is an occasional complication of anastomoses of the colon, even in the absence of leakage. CT of the abdomen generally provides the diagnosis, and percutaneous drainage is usually successful. Wound infection requires prompt removal of all overlying skin sutures to permit wide drainage of the entire infected area. REFERENCES Furstenberg S, Goldman S, Machado M, Jarhult J. Minilaparotomy approach to tumors of the right colon. Dis Colon Rectum 1998;41:997.