By M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman
This e-book explains easy methods to boost greater probability communications utilizing the Carnegie Mellon mental-model procedure. Such communications are designed to comprise, in conveniently usable shape, the data that individuals intend to make knowledgeable judgements approximately hazards to wellbeing and fitness, security, and the surroundings. The process attracts jointly equipment from the usual and social sciences, offering a framework for interdisciplinary collaboration. it truly is demostrated with different examples together with electromagnetic fields, weather switch, radon, and sexually transmitted ailments.
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Risk Communication: A Mental Models Approach
This booklet explains how one can advance more desirable threat communications utilizing the Carnegie Mellon mental-model procedure. Such communications are designed to comprise, in easily usable shape, the knowledge that individuals intend to make knowledgeable judgements approximately hazards to healthiness, defense, and the surroundings. The procedure attracts jointly tools from the usual and social sciences, offering a framework for interdisciplinary collaboration.
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Additional info for Risk Communication: A Mental Models Approach
Example text
Many organizations have much larger budgets for advertising, public relations, annual reports, label design, and other efforts with risk communication objectives. We believe that the return on this investment can be substantially increased (and the chance of it backfiring substantially reduced) by spending some of it on the sort of systematic research that we advocate here. We believe, too, that its use will improve not only the production of individual communications but also the communicators’ ability to learn from their own experiences.
1978). “True” frequency reflects best available statistical estimates. become interested in a topic that we have treated systematically. Over time, if communications improve, people might be more eager to listen to them. It is common for some participants in risk debates to blame a lack of public support on poor understanding. Such “dumb-public” arguments have been a frequent element in debates about the risks of nuclear power, genetically modified organisms, and the electric and magnetic fields associated with electric power systems.
1978). “True” frequency reflects best available statistical estimates. become interested in a topic that we have treated systematically. Over time, if communications improve, people might be more eager to listen to them. It is common for some participants in risk debates to blame a lack of public support on poor understanding. Such “dumb-public” arguments have been a frequent element in debates about the risks of nuclear power, genetically modified organisms, and the electric and magnetic fields associated with electric power systems.