By Andrew Abela
Supplying a brand new, fascinating method of the mostly traditional perform for developing displays, this re-creation to a well-liked source has compiled its fabric from greater than 2 hundred learn stories within the fields of conversation, advertising, psychology, multimedia, and legislations. The booklet demonstrates tips to adapt a presentation to diversified viewers character personal tastes, what function the information may still play and what sort of of it can be crucial, tips on how to flip information right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.
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Additional info for Advanced Presentations by Design: Creating Communication that Drives Action
Example text
2. Poor Design: Insufficient Detail Thinkers To satisfy the thinkers in your audience, be sure to identify the prin ciples, costs, and benefits involved with your recommendation. Feelers The feelers in your audience will want to know what the implications of your recommendations are for the different people and stakeholder groups involved in your project. Both Thinkers and Feelers Together At one level, satisfying both thinkers and feelers is easy. The two different groups are looking for different kinds of data (data about principles, costs, and benefits for the thinkers and data about people for the feelers), and so all you need to do is provide both kinds, and both groups will be happy.
You want to be very clear as to what you want your audience to think and do differently as a result of your presentation. Fill in the From-To/Think-Do Matrix to clarify your objectives. You should think of this exercise as external scaffolding—something to help you construct your presentation—not something that you will include during the presentation. In this chapter we will cover: • Why the typical approach to setting presentation objectives is flawed • How to develop an effective presentation objective, with some examples • Why an “update” presentation is generally a bad idea • How to check if you’ve set the right objectives for your presentation The Typical—and Wrong—Way to Set Presentation Objectives Common advice for presentation objectives is that they should be “action oriented”: they should have lots of verbs.
If you think you can break this rule, you are better than the best essayists, novelists, and dramatists in history. ”1 Effective salespeople know this. In fact focusing on an important problem that prospective clients have, and helping them solve it, is a core tenet of the empirically validated and highly successful SPIN Selling® technique. 2 Why You should Always Focus Your Presentation on an Audience Problem Focusing your presentation on a serious problem that your audience has is the way to ensure that you capture and keep your audience’s attention.